Axiomatic Memes
It’s an axiom of standard economics that you don’t get above average returns without taking above average risks. No risk, no reward. It’s an appealing idea, an extension of the entrepreneur's creed: you don't become successful without taking chances. It’s a meme that’s gone viral, an idea that permeates discussions about investment, drives hard headed analysis and leads us to celebrate the risk taking achievers in society.
And of course it’s a bucketload of hogwash. In fact, lower risk portfolios will tend to outperform higher risk ones. High risk stocks are dangerous rubbish, and offer not excess returns but excess losses. They’re a one way ticket to the seedy side of the market.