Less Guts, More Gain
Given that it’s well established that people are behaviourally biased and that market prices are impacted by these biases you might think that it ought to be possible to profitably trade on the underlying anomalies that these generate. However, by and large, it seems that this doesn’t happen, either because the anomaly vanishes as soon as it becomes widely known or because it’s not actually possible to trade on the thing for one technical reason or another.
If this is the case then behavioral finance ends up being an interesting research area but one that’s difficult, at least for ordinary mortals, to exploit other than through the tried and trusted means of learning to ignore the instincts of our guts. Still, as you might expect there are people out there seriously looking at whether there are profitable trading strategies that might be exploited. The slightly surprising answer seems to be that there are.
Given that it’s well established that people are behaviourally biased and that market prices are impacted by these biases you might think that it ought to be possible to profitably trade on the underlying anomalies that these generate. However, by and large, it seems that this doesn’t happen, either because the anomaly vanishes as soon as it becomes widely known or because it’s not actually possible to trade on the thing for one technical reason or another.
If this is the case then behavioral finance ends up being an interesting research area but one that’s difficult, at least for ordinary mortals, to exploit other than through the tried and trusted means of learning to ignore the instincts of our guts. Still, as you might expect there are people out there seriously looking at whether there are profitable trading strategies that might be exploited. The slightly surprising answer seems to be that there are.