The Von Restorff Effect states that something that stands out is more likely to be remembered. So a highlighted item on a list is more likely to be recalled than the remainder of the list items. The effect demonstrates the unreliability of memory, which isn't any kind of photographic process but is a more complicated affair, generated on the fly from bits and pieces of information we can bring to mind.
Showing posts with label Von Restorff Effect. Show all posts
Showing posts with label Von Restorff Effect. Show all posts
Thursday, 17 July 2014
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