PsyFi Search

Showing posts with label long-tail. Show all posts
Showing posts with label long-tail. Show all posts

Wednesday, 5 January 2011

Book Value

Dark Age Done

The printed book has a strong claim to be the most important invention humanity has ever made. To be able to clearly record information for posterity, to hand it down from generation to generation, and to disseminate that information widely and quickly provides the modern world with advantages that are hard to understate: a replay of the Dark Ages is unimaginable.

The economic importance of the book is also hard to understate, as the evidence of economic growth in the pre-industrialised world demonstrates. Yet we're now in the midst of a revolution in the printed world which is changing our society, our behaviours, our economy and our future. Book value is changing, by the day.