Amos Tversky’s and Daniel Kahneman’s 1981 paper on The Framing of Decisions and the Psychology of Choice demonstrated that people are risk averse in situations involving potential gains and risk takers in situations involving potential losses. The researchers showed that these traits could be manipulated by presenting the same problem in a different way – so if you offer up the choice of 200 people surviving (out of 600) or 400 people dying (out of 600) then you can invert the behavior.
Nonetheless the relationship demonstrated was a statistical one. In both cases about a quarter of people preferred the non-standard response; which should hopefully make us wonder if these people have something different about them. One answer now suggests itself: they’re taller than the rest of us.