The Man In The Moon
Pareidolia’s that odd moment where you perceive a familiar pattern where none actually exists: it’s the man-in-the-moon, the elephant in the clouds, a religious figure in a pastry. Pareidolia is a specific form of pattern recognition; the human brain is hard-wired to see faces in things, presumably to ensure that babies attend more to other people rather than random bits of plastic. More generally, though, pattern recognition is critical to human functioning, but has a nasty tendency to go wrong.
Part 1 of 101 Ways To Lose Money