B.F. Skinner’s Stockmarket Slot Machines
PsyFi Search Sunday 14 June 2009 B.F. Skinner’s Stockmarket Slot Machines Win Big, Win Rarely, Win NeverPsychologists have long trailed in the wake of retailers and gaming companies when it comes to understanding the triggers that make people spend money. Slot machines, for instance, rely on the effect of variable interval operant conditioning to increase […]