Q: How many animals of each kind did Moses take on the Ark?
Mere Exposure is Not Enough
In 1968 Robert Zajonc identified an odd behavioral bias, known as the mere exposure effect. This predicts that people will prefer items that they’re familiar with over those which they’re not – and that repeatedly exposing people to something will increase their preference for it. Cue a thousand feeble advertising campaigns.
There’s more than a hint of suspicion that behind mere exposure lies a more fundamental bias, one that spills over into all sorts of apparently irrational behaviour, some connected to money and others not. The idea is that familiarity breeds fluency, or ease of neural processing. So if you’re thinking that Moses had an Ark, that you should name your company q@l&tee or that your favorite whacky font type doesn't affect people's financial I.Q. then think again.
Mere Exposure is Not Enough
In 1968 Robert Zajonc identified an odd behavioral bias, known as the mere exposure effect. This predicts that people will prefer items that they’re familiar with over those which they’re not – and that repeatedly exposing people to something will increase their preference for it. Cue a thousand feeble advertising campaigns.
There’s more than a hint of suspicion that behind mere exposure lies a more fundamental bias, one that spills over into all sorts of apparently irrational behaviour, some connected to money and others not. The idea is that familiarity breeds fluency, or ease of neural processing. So if you’re thinking that Moses had an Ark, that you should name your company q@l&tee or that your favorite whacky font type doesn't affect people's financial I.Q. then think again.
