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Showing posts with label handicap principle. Show all posts
Showing posts with label handicap principle. Show all posts

Thursday, 17 May 2012

Become A Safer Investor – Get Married

Married CEOs and fund managers take less risks than single ones
Sex and CEOs

Sexual selection – the competition for mates – lies at the heart of Charles Darwin’s theory of natural selection. All things being equal – which they never are, of course – any behavior or attribute which makes an individual more attractive to breeding partners should end up being selected for because the unsuccessful individuals in the mating game leave no offspring.

Given the biological imperative to pass on their genes you’d expect people to fairly aggressive in trying to do so. The evidence suggests that humans, like other species, tend to become risk-takers when confronted with the need to acquire a partner, particularly one of higher status. All of which leads to the slightly odd conclusion that, if you want your money handled as safely as possible, you should look for married managers in stable relationships. Or women.

Saturday, 14 August 2010

Advertising on the Handicap Principle

Fuzzy Peacock Intuitions

Biologists have been long perplexed by the peacock’s tail, economists by the use of advertising. In both cases the struggle has been to understand why something so self-evidently pointless and potentially damaging can survive in a vicious world of winner-takes-all, loser-goes-extinct natural selection. Meanwhile researchers from both worlds have been closeting themselves ever deeper in an arcane world of computer modelling, where truth can be validated only by mathematics.

Hints of answers to these puzzles have come not from number crunching but from fuzzy human intuitions about the way the world actually works. Peacocks and advertisers have something in common – in both cases it turns out the handicaps they place themselves under send signals to their potential suitors. Behavioral advertisers, who aim to remove these handicaps, take note: a peacock without a stupid tail won’t get a mate and an ad that’s easy to deliver won’t get a customer.

 
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