Integrated Bias
Writing a book about behavioral investing forces you to think about how everything fits together (quick plug: Investing Psychology: The Effects of Behavioral Finance on Investment Choice and Bias). And one of the things that’s really striking about behavioral bias, when you take this wide angled view, is that it’s less about people behaving irrationally when it comes to finance, and more about finance behaving irrationally when it comes to people.
We evolved in sync with our environment, such that we were adapted to it. But finance offers an entirely new type of landscape. We’re maladapted to investing, which is why conquering our biases is impossible. But recognizing them sure can help.