"If you can meet with Triumph and Disaster, and treat those two strangers just the same"
IF … Rudyard Kipling
Problematic PronounsWe all probably know someone who believes that their successes are entirely down to their own levels of skill and whose failures are someone else’s fault. To some extent most of us will meet them in the mirror each morning. This is self-serving bias in action. As Donelson Forsyth explains it:
“Those told they failed attribute performance to such external factors as bad luck, task difficulty, or the interference of others, and those told they succeeded point to the causal significance of such internal factors as ability and effort.”
Now, what do you think will happen to a corporation if you put someone with a bad case of self-serving bias in charge? Beware the CEO with a bad case of the personal pronouns, that’s what I say. And let's not talk about global warming.